This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
Recaptcha
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
| Name | Description | Duration |
|---|
| _GRECAPTCHA | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. | 179 days |
Last Updated: August 18, 2026
This Cookie Policy explains how Truex Insurance uses cookies and similar tracking technologies when you visit https://truexins.com/. It works alongside our Privacy Policy to give you full control over the technical data collected during your visit.
What Are Cookies?
Cookies are small text files stored on your browser or device when you visit a website. They help the site function correctly, maintain form security, and provide insights into how visitors interact with web pages.
Cookies We Use
We use the WP Consent plugin to manage and enforce your privacy choices. Below are the categories of cookies deployed on our website:
| Category |
Service / Provider |
Purpose |
| Necessary |
WP Consent Plugin |
Stores your cookie consent selections so we respect your choices on return visits. |
| Necessary |
Google reCAPTCHA |
Analyzes user behavior on forms to protect our site against spam and automated bots. |
| Analytics |
Google Analytics |
Aggregates anonymous traffic data, pageviews, and site navigation patterns. |
| Analytics |
Microsoft Clarity |
Generates anonymized heatmaps and session interactions to help us improve site design. |
Managing Your Preferences
You have full control over non-essential cookies on our site. You can adjust or revoke your consent at any time:
-
In-Site Cookie Banner: Click the cookie settings button or link (typically located in the site footer) powered by the WP Consent plugin to toggle Analytics cookies on or off.
-
Browser Settings: You can configure your browser (Chrome, Safari, Edge, Firefox) to block or clear cookies entirely. Disabling necessary cookies may cause form submissions to fail.
Contact Us
If you have any questions regarding our Cookie Policy, please reach out to us:
